iQOO

For iQOO, our strategy was crafted to focus on cost-effectiveness while guaranteeing reach for a store-specific sale campaign. This approach allowed us to achieve FMCC on a new social platform, Lemon8.

KOCs were meticulously selected to ensure demographics aligned seamlessly with the campaign’s objectives. This careful selection ensured that the KOCs resonated effectively with the target audience, enhancing the campaign’s impact and driving engagement. Additionally, our strategic KOC engagement resulted in the creation of 10 static posts, each tailored to appeal to the Malay user demographic, collectively amassing over 40,000 impressions.

By strategically leveraging KOCs and tailoring content to resonate with the target audience, we not only ensured cost-efficient reach but also fostered meaningful engagement with iQOO’s products. This approach not only helped iQOO establish a strong presence among Malay users but also contributed to the overall success of the store-specific sale campaign, driving both brand awareness and sales.