Launching a new laptop from a local brand posed a unique challenge, especially with competition from long-established brands in the market. To overcome this hurdle, we strategically leveraged their relationship with Qualcomm, a well-known global brand, to build hype and credibility for the new product.
One of our key tactics was organizing a virtual roundtable discussion with key executives from Qualcomm, which not only highlighted the laptop’s innovative features but also secured significant media interest. This resulted in positive headlines and increased visibility for the new product.
In addition to the virtual roundtable, we executed a full PR launch strategy, which included media drops to key influencers and journalists, further generating buzz and anticipation. The culmination of these efforts was a successful virtual launch event, which garnered positive reviews and solidified the laptop’s position in the market.
May 10, 2024